Olympics London 2012 Restaurant and Bar Design

Finalised visual for Champagne & Seafood Bar - Olympic North Park
Finalised visual for Champagne & Seafood Bar - Olympic North Park
Champagne & Seafood Bar - Olympic North Park
Champagne & Seafood Bar - Olympic North Park
Champagne & Seafood Bar - Olympic North Park
Champagne & Seafood Bar - Olympic North Park
Champagne & Seafood Bar - Olympic North Park
Champagne & Seafood Bar - Olympic North Park
Champagne & Seafood Bar - Olympic North Park
Initial visual for The Brasserie Restaurant - Olympic North Park
The Brasserie Restaurant - Olympic North Park
The Brasserie Restaurant - Olympic North Park
Visual for the Deli concession fridges and pick up boxes - Olympic North Park
Deli concession - Olympic North Park
Visual for the Deli concession showing proposed queue and cashier layout - Olympic North Park
Deli concession - Olympic North Park
Visual of the Coffee concession - Olympic North Park
Coffee concession - Olympic North Park
Visual of the Beer and Wine concession - Olympic North Park
Visual of the Fish and Chip concession - Olympic North Park
Visual of the Beer and Wine concession - Olympic North Park
Visual of the Fuel Shop concession - Olympic North Park
Visual of the Hog Roast concession - Olympic North Park
Visual of the Pie concession - Olympic North Park
Visual of the Tiffin Bar concession - Olympic North Park
Visual of the Waffle Bar concession - Olympic North Park
3D Design of the proposed condiment unit - Olympic North Park
3D 'explode' Design of the proposed condiment unit - Olympic North Park

Olympics London 2012 Restaurant and Bar Design

At the end of 2011 Macdonald Design were approached by our commercial partners, Aguila Solutions, to take on the design element under their name for a major design-build contract in the Olympic North Park for London 2012. They were tendering to fit the food and drink concession units for the public, working for Amadeus Food.

Following a successful tender, Macdonald Design worked with Aguila to finalise the construction design on over 70 food and drink concessions that would serve the public in areas surrounding the Basketball, Hockey, Velodrome, Handball and Eton Manor venues. The work involved weekly design meetings with Amadeus producing visuals and drawings to help illustrate how these concessions would look and operate in order to achieve maximum throughput and revenue on every day of the Olympic and Paraolympic games.

The two key areas, the Champagne & Seafood Bar and Brasserie Restaurant, required particular design input from ourselves as the layouts were fairly open-ended when we were first commissioned. Following a detailed brief, the visuals we then produced were crucial in the development of the finalised design. These visuals are pictured above. Once the designs were approved, Aguila completed the construction element of the project from April until just before the opening ceremony. The photos above show the finished restaurant and champagne bar being enjoyed by some of the thousands of park-goers that were in the North Park during the Olympic and Paraolympic period. This was a fantastic project to work on and one that will be treasured for years to come.